CHRISTIAN DIOR E-COMMERCE STRATEGY

Created and executed Digital Influencer program to support Dior’s second e-commerce initiative with Bergdorf Goodman. Created a multi-dimensional integrated

program by partnering with key influencers to support Dior & BG. Created digital content using photo and video, casted 4 influencers with combined reach of 6.7

million Instagram followers, and managed roll out strategy to attract new Dior customers.

Photographer/ Videographer: Tyler Joe

Creative Director, Casting, Production: Shiona Turini

Talent: Camila Coehlo, Yoyo Cao, Melina Matsoukas, and Mia Moretti

J'Adior Dior Shoes? Us too. Watch how some of the most stylish women in the industry are styling the shoes they J'Adior the most including Camila Coelho, Yoyo Cao, Melina Matsoukas and Mia Moretti. Shop the much-coveted sell-out styles plus a selection of other standouts now with a pop-up this June exclusively online at BG.com.