Born and raised on the island of Bermuda, Shiona Turini began her career at Yves Saint Laurent as the Public Relations Coordinator. Under the direction of designers Tom Ford then Stefano Pilati, Shiona handled press for both the women’s and men’s categories, as well as celebrity dressing.
After three years of working at the house, Shiona was inspired to make the switch to editorial and accepted a position as the Accessories Editor at W Magazine. From there Shiona moved within Conde Nast to become the Accessories Director at Teen Vogue.
When approached with the opportunity to work with a small team to launch CR Fashion Book under the direction of Carine Roitfeld, Shiona jumped at the chance and became Market and Beauty Director for the publication. Covering all fashion and beauty markets, Shiona was responsible for all products shot for the magazine, as well as creating and overseeing original fashion content for the book and website. While in this position Shiona traveled extensively and worked on numerous projects including Love Gold’s AMFAR Fashion Show in Cannes.
After three issues of CR Fashion Book, Shiona went on to become Fashion Market Director for Cosmopolitan Magazine - the largest women’s publication in the world.
Throughout her career in publishing, Shiona has solidified herself as one of the industry's leading experts and has been commended for her personal style and editing abilities. She is currently a Creative Consultant, Freelance Fashion Editor and Stylist based in New York City with recent clients including Amazon Fashion, Salvatore Ferragamo, the Bermuda Tourism Authority and more.